Greetings to both travel enthusiasts and those with an inclination towards shopping!
Guess what? I recently returned from a different kind of trip in Rajasthan; it was not the usual forts and camels trip, rather a modern shopping expedition which took me from artisan boutiques to designer showrooms, and to my surprise, it pleasantly surprised me.
If you thought that Rajasthan is all about traditional handicrafts and bazaars, think again. This time, I was on the hunt for modern Rajasthani fashion, contemporary designs, high end local brands and what I found was a treasure trove of beauty, craftsmanship and pure elegance.
Join me as I take you on a journey across my shopping diary in Jaipur, Udaipur, and Jodhpur, where old world charm intertwines with new age designs.
Journey Starts: Arriving In Jaipur
My first shopping stop was Jaipur, the capital city and fashion hub of Rajasthan, where I intended to explore the unique blend of royal traditions and modern luxury shaping the city’s vibrant shopping scene.
As I arrived, I was met with the warm sunshine, lively streets, and the familiar earthy scent of old sandstone walls with crumbling structures. This time, however, I was not going to Johari or Bapu Bazaar, I bypassed Braj and immediately headed towards artisan studios and designer boutiques.
First Stop: Tokree Jaipur – Tradition with a Twist
My first stop was Tokree Jaipur located at a serene spot adjacent to the City Palace. It was as if I entered another world the moment I walked in. The illumination in the space was soft, with block printed dresses and hand embroidered juttis (traditional footwear) displayed like pieces of art. To top it off, the gentle tunes in the background made the experience even more serene.
Aside from the ambience, I loved how the owner helps local craftsmen by modernizing their traditional pieces. For instance, I got a block printed cotton dress which will keep me cool during the Indian summers. Moreover, it is versatile enough for brunch outings.
Tip:
Don’t forget to check out festive wear and stunning handmade baby clothes—perfect presents!
Amrapali Jewels—Where Royals Still Shop
For all the jewelry lovers, visiting Jaipur is a must. I headed straight to the Amrapali store, which, in my opinion, felt more like an art gallery than a traditional showroom.
From tribal silver to stunning gold pieces, there is a timeless beauty about each piece. I was captivated by their seemingly endless inventory which flawlessly combines age-old craftsmanship with contemporary styles. One of the salespeople even told me that international celebrities shop there—how fancy is that?
While I did not go all out on the major pieces, I did buy a stunning silver ring that is a tribute to Rajasthani frescoes.
Hidden Gem: Teatro Dhora
Next came another one of my favorite discoveries, Teatro Dhora. This is a concept store which combines art, music, fashion, and creativity. They showcase vivid imaginings of young designers and garments with home furnishings of modern ethnic fashion. They also feature eclectic homegrown music.
I ran into a local artist doing live illustrations at the courtyard café and for over an hour we spoke about the contemporary youth of Rajasthan and how they are fusing their heritage with modern-day elements.
Do not overlook the quirky fashion items, leather bags, minimalist jewelry, and offbeat garments. Everything is remarkably ‘bohemian’ and ‘chic!’
Food Break: Tapri – The Urban Chai Adda
I took a shopping break and had a chai break at Tapri – The Tea House. This modern rooftop café offers everything including masala chai and quinoa bhel while overlooking the city.
This busy café had a mix of revitalized locals, camera toting travelers, and work-from-café types. As for myself, I ordered the ever-famous bun maska and kadak chai combo which absolutely thrilled me.
Good vibes paired with good food and even better Instagram stories makes this a must-visit.
Udaipur Calling: Art & Fashion by the Lake
Stimulating modern fashion fused with art inspired me to venture to Udaipur by train, which is known widely as the ‘city of lakes.”
Aashka – The Lifestyle Boutique
I entered Aashka – The Lifestyle Boutique located inside Fateh Garh Heritage Hotel, and to my surprise, I found almost everything under one roof; from soft furnishings and handwoven stoles to natural skincare and designer pieces.
Here, the handwork on the curtains that I bought for my bedroom along with the mirror work earrings were paragons of the minimalist yet sophisticated aesthetic that is often hard to come by.
Pro Tip:
Always inquire about the origins of the items—they are usually from women’s collectives in the surrounding villages.
The Story of Rani Pink Studio
While wandering Udaipur’s old city, I stumbled upon Rani Pink Studio, a chic boutique that is known for its fusion of grace and preppy glam. Picture the bold lehenga, but then add a chic indie jacket, or even a daring fusion saree, with flowy silhouettes and practical cuts.
When I strolled into the boutique, Kritika, the young designer, was there and talked about how she wants to“bring comfort back to couture.” I loved that.
Although I was not able to buy a full outfit, I did purchase an exquisitely crafted raw silk clutch that goes with almost every outfit and is very easy to carry around.
Jodhpur Vibes: From Polo to Pottery
My journey then continued to Jodhpur, where I was introduced to another perspective of Rajasthan’s luxury vibe—sustainable, aligned with the environment, and a lot more grounded.
Mochi Bagh
When I went to Mochi Bagh, a boutique started by Maharaj Saheb, an Indian polo player, I noticed their collection of equestrian-themed jackets, leather boots, and accessories made from camel leather. It was rugged yet regal at the same time.
Good Earth
I also went to the Good Earth outlet in Jodhpur, which had modern home’s earthy and royal ceramic collections from Rajasthan. While the prices are on the higher end, it does feel like you’re bringing a piece of a palace home.
What I Learned from Shopping in Modern Rajasthan
Every place I went to merged modernity with heritage—this was something I appreciated. From printed trousers to silver pendants, just about everything I found was influenced by Rajasthan, albeit in a modernized way.
And to be honest, that’s what stands out the most to me in India at the moment: we’re evolving as a nation, but we have deep rooted traditions.
Travel Tips for Rajasthan-Focused Fashion Travelers
- Bring additional bags! I’m certain that you’ll shop far more than you planned.
- Do not hesitate to ask for scent modification and color changes as many of the boutiques provide those services.
- Support local businesses, specifically artisan-run and women-led stores.
- Plan for a break around lunchtime; it tends to get hot in Rajasthan and many places close in the afternoon.
- For small boutiques always have cash on you. Most modern shops accept cards and UPI, but small boutiques prefer cash.
- Find “by appointment only” studios on Instagram – they have the greatest treasures.
My Reflection – More Than Shopping
This journey was not simply about using funds, rather it was about immersing in art and stories alongside the individuals committed to crafting splendor daily.
I encountered weavers, artists, young creators, and spirited entrepreneurs who are changing the narrative of Rajasthan’s global perception. It is a kind reminder that fashion is no longer about the latest buzz words.
If you are considering visiting Rajasthan, my advice would be to not only visit the forts. Go beyond that. Step into the boutique, inquire, enjoy a cup of tea, and return home not just wearing the clothes, but adorned with memories woven with love.
Till next time,
Enjoy Exploring & Stylish Strolling!
